It’s a new social networking app by TikTok, the company owned by Justin Bieber’s manager Scooter Braun. It opened in mid-July, but only to a handful of teenagers, hence its premature reputation as the new Snapchat. Among its key features: the ability to add a selfie to your videos and if you’re filmed looking up at the sky, hover your phone above your head to send a video message.
As of yesterday, it’s available to a much wider base of users; everybody from school pupils to influencers, across multiple demographics, plus countries such as the US, Australia, Brazil, Germany, India, Korea, France, Japan, Thailand, Mexico, Russia, Taiwan, Turkey, the UK and the US, the UK included. You can browse through its 20-plus video channels (it’s more than 150 countries with a longer list for each one); opt to watch live broadcasts (due to arrive in the coming weeks) or “save to your favourite user” – or essentially Save and Share, a concept equally borrowed from Instagram and YouTube.
Which could actually be a good thing. “I’m here to talk about selfies,” quips Alex Taub. “Come on, let’s record some school-related videos.” It’s just as well they’re teenagers, or it might sound more like school. Alex’s “channel” name is Aloisia. She has over 102,000 subscribers and the rest of us, well, we’ll have to wait and see.