A new campaign aims to encourage Facebook users to log off the social media site in an effort to stop what it calls “Facebook’s evil company’s predatory tactics.”
The EFF is the non-profit organization behind the so-called Unfriend Anything campaign, an effort to cut off the Direct Message feature on Facebook after it is used to target political messages to Facebook users.
“We believe there is something inherently creepy about allowing anyone to see or interact with your private messages – and it doesn’t even need to be a shadowy government to get you to do it,” the organization stated on its website.
The EFF has posted on its Facebook page more than two dozen sample messages which it said could be used to target users.
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In a note on Facebook, the organization said that the prevalence of Direct Messages shows that it is time for Facebook to switch to a different system.
“For years we’ve asked ourselves: How did Facebook think it could get away with this?” the organization stated. “And how are we going to stop it?”
The EFF has also released an infographic calling on Facebook users to “unfriend anything.”
Social media is “topsy-turvy,” The Washington Post reported. While Trump ran a divisive campaign, Hillary Clinton saw support from “millions of ‘Little Bernie’ Sanders’ and ‘Killary’ Clinton supporters.”
[email protected] to confirm it! The campaign for Unfriend Anything on Facebook. Post your own message and let us know when you have a Facebook profile or find someone else to follow. 🏆https://t.co/MtShDYmnVZ pic.twitter.com/gpxiyX8IbK — Internet Constitution (@internetconstitution) January 27, 2019
“We are seeing how polarized we are right now. People are holding on to the ideology of their childhood, they’re missing opportunities to come together. And that extends into our digital relationships,” said University of Texas at Austin associate professor of communication and politics Eric Singley.
The EFF has collected over $100,000 in donations so far.
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